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Calvin Klein Brand Guide
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Underwear would never be looked at in the same way after Calvin Klein introduced Calvin Klein Underwear in 1982. Before Calvin Klein, men’s underwear had been seen as a practical basic but Calvin Klein made it an “object of desire”. With Calvin Klein’s clever use of advertising, people instantly appreciated the new, sexy and cool designer appeal that distinguished Calvin Klein Underwear from other underwear brands. In 1983 Calvin Klein Underwear for women was also introduced. Calvin Klein pride themselves on creating a new collection including basics, basics in the latest colours, as well as a range of cool, fashionable underwear every season. Calvin Klein is one of the world’s most luxurious brands and therefore quality is at the forefront of all Calvin Klein products. The perfect fit and fabric are central to Calvin Klein’s comfortable underwear, with a wide range of innovative fabrics used from rich natural cotton to sexy, sheer synthetics. |
