Fraas Brand Guide

The Scarf Company

Behind the Fraas brand is a company with nearly 130 years of history: V. Fraas. This family business has always successfully combined tradition with innovation. Today, V. Fraas is the market leader in the manufacture of textile accessories.

About V. Fraas
In 1880 Valentin Fraas founded the company V. Fraas in Wüstenselbitz, a small village in Upper Franconia, and started to produce scarves, headscarves, shawls and tartan travelling rugs. In 1994 the V.Fraas company employs around 100 employees and is taken over by Christian Fraas, founder Valentin’s son.

During the 1950s and 1960s Fraas was under the management of the third generation of Fraas, Arther Fraas, Cristian’s son. He continued the expansion of the company by building the first factory building in Wüstenselbitz and forged their first international connections. During the 1970s production capacity is expanded.

The 1980s saw Dr. Robert Schmidt, Arthur Fraas' son-in-law, take over the leadership of the company. Growing further in 1982, V. Fraas becomes an international manufacturer and supplier of textile accessories. Branch offices are opened in New York, Toronto, London and Hong Kong.

The Cashmink® brand was introduced in 1985; a high quality acrylic scarf that feels so soft that it is often compared to natural cashmere and becomes the most-sold scarf in the world. In 1991-97, V.Fraas moves into the East European market and opens branch offices in Japan, Korea and Russia.

V. Fraas then acquires company Jammers & Leufgen in 1997, expanind their portfolio. 70 V.Fraas stores opened in the People's Republic of China in 2000 – 2003, plus a company-owned production facility for knitted accessories is established. Celebrating their 125th anniversary in 2005,

V. Fraas open their first Flgaship store selling accessories in Berlin. The Fraas brand was introduced in Germany with the opening of 5 stores. Currently, V. Fraas is established in 25 locations around the world and has 600 employees.

About Fraas
The Fraas brand was first introduced in 2006. Scarves are Fraas’ tradition, passion and heritage. Fraas have upheld a family tradition of manufacturing high-quality scarves that are unlike anything else the world over. Just as proud of this tradition, as they are of their market-leading position, FRAAS are more than just the world’s largest scarf manufacturer – they are synonymous with scarves like no other company.

Fraas - Behind the Scenes