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Students get first taste of world of fashion
02nd June 2015

The great and good from the world of fashion have been gathering in London for a prestigious event ...

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Dare to Wear

Our range of Dare to Wear men's underwear takes quirky style to a new level. Featuring a collection of "bold geometric patterns", this range of boxer shorts is perfect for any man who dares to wear and show his colourful side. Take a look at our colourful collection below - we DARE you!

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The Art of Looking Good

Exclusive, authentic original art.

Quality, innovation and a passion for just plain looking good are at the heart of Dare To Wear® -  Our love of bold geometric patterns, combined with a voracious appetite for popular culture and urban art sparked an idea for an underwear brand with a difference.

Our exclusive prints, created in conjunction with some of the industry's most talented graphic artists inspire a new generation to see their bodies as a blank canvas and frame themselves in our bold, daring designs.
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