02nd June 2015
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This range of Farah socks has an exciting selection of styles available and a number of classic colourways to choose from. With handy multipacks of men's Farah socks, underwear and vests, this collection is perfect to help today's busy modern man look and feel his best.
Born in the 1920s, Farah is rooted in the USA. A small factory was set up in a shop in El Paso’s “Apache Legion” after founder Mansour Farah studied shirt design and manufacture in New York City. At this stage they were only producing 35 cents blue chambray shirts.
In the 1930s Farah diversified into producing blue denim workpants and in 1935 moved onto also producing khaki workpants and shirts. During World War 2 Farah moved on from producing civilian clothing into army fatigues, uniforms and khaki combat trousers, garnering an Army-Navy E award.
In the 1950s half of Farah’s production was sold to JC Penny, Sears and Montgomery Wars, while the other half was sold under the gold label, and in the 1960s William Farah made all aspects of the Farah business American, including employing American citizens, keeping American suppliers and even limiting Farah to be only sold in the USA.
In the 1990s Farah placed a renewed emphasis on quality and went onto sponsor David Coultard and a young Lewis Hamilton. During the 1990s and 00s, Farah’s were spotted on style icons such as Jarvis Cocker, Agyness Deyn, The Strokes and Paulo Nutini. Farah launched its new Trend Collection in 2007 which was immediately stocked by many top retailers including Selfridges and Urban Outfitters in the UK and American Rag in the USA.