Online is the 'new high street'

Published: 29th April 2009

Online is the 'new high street'
Fashionistas may as well stick to the internet - it is likely to be the future of clothes buying, according to one expert in the industry.

Shelly Vella, the fashion director of Cosmopolitan magazine, stated that the new way of thinking ties in well with busy lifestyles, with many people finding little time to head to shops to buy leggings, socks or tights.

She said that the other important thing is that choice seems to know no boundaries on the internet, with everything at the shopper's port of call.

Ms Vella continued: "You are not having to hang around to find out if things aren't in stock, you don't have to rely on store staff running around the stockroom, it is just kind of ping 'your size isn't available' that kind of thing."

Legwear continues to fight the downturn in the market, with the IMRG Capgemini e-Retail Sales Index revealing last week that clothing, footwear and accessories is the strongest-performing sector in both monthly and yearly indexes.

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