Celebrities make people 'creative with clothing'

Published: 20th August 2009

Celebrities make people 'creative with clothing'
Many people are looking to the stars and are considering their cashflow as part of their new look, it has been said.

Reid Aiton, the marketing manager at the London College of Fashion, explained that the current economic climate is causing a number of people to become more unique instead of shelling out for more expensive and different clothing.

He explained that people such as Lady Gaga are a prime example of famous faces who are going out of their way to change their look to suit only themselves, with the singer being particularly prolific for her use of stockings, tights and leggings.

Commenting on celebrity influence, Mr Aiton continued: "In that they are incredibly unique, and if people choose to copy them, then yes they have to make shop bought items different or create something from scratch definitely."

According to Argos this week, the company has seen a huge rise in demand for sewing machines compared to this time last year, showing that individuals are repairing or customising their current wardrobe.

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