Fashion is 'becoming more ethical'

Published: 19th August 2009

Fashion is 'becoming more ethical'
Ethics and fashion are remarkably compatible and have increasingly paired up with one another to meet the demands of the consumer, according to an expert.

Josie Nicholson, the associate director at the Ethical Fashion Forum (EFF), explained that luxury and quality are two things which define true fashion houses, so to add traditionally more expensive materials into the mix for socks, tights and stockings is a move which makes sense.

And with the recession hanging over many people, buyers are looking for good quality when putting a lot of money into something, she added.

Ms Nicholson said of the trend: "The fashion industry is going back to its roots by using artisan craftsmanship - this opens up opportunities to use fair trade producers in developing countries and utilise their skills."

The EFF is a not-for-profit network which focuses on social and environmental sustainability in the style industry.

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