Credit card firm Visa has launched a new tool designed to make online shopping a breeze.
The company's new Rightcliq tool has been designed to make comparing prices and products, looking at merchant websites and tracking parcels easier.
So will the new tool make it easier for shoppers to compare stockings
and ladies socks with men's socks
Global head of e-commerce and authentication at Visa Gerry Sweeney seems to think so.
"We know consumers love to shop online, but they also want better ways to streamline the experience and eliminate some of the frustrations they encounter in the process," he said.
According to Visa, half of all online shoppers rely on inconvenient methods like paper lists and bookmarking to search for items on the internet.
Apparently 90 per cent say they would do more online shopping if the experience were easier.
"Rightcliq is Visa's answer to that consumer demand," explained Mr Sweeney.
Visa recently reported strong fiscal third quarter profits on the back of more plastic spending.
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Posted by Davina Horne