The Sock Report: Retailers lag when it comes to mobile shopping

Published: 06th December 2010

The Sock Report: Retailers lag when it comes to mobile shopping
Mobile and digital communications company Mobile Interactive Group (MIG) has been finding out how easy it is for shoppers to purchase that most beloved of Christmas presents - a pair of socks - using a mobile device.

The MIG Sock Report tested 57 retailers on their m-commerce capabilities, finding that only 16 had a mobile application and just nine of these are able to process a transaction.

Overall, less than one-quarter (23 per cent) allowed customers to find and buy a pair of socks through their mobile phones and just four retailers had an optimised transactional site.

Ben Cusack, group marketing director for MIG, said m-commerce has become a "huge opportunity" for the retail sector as consumers seek to buy at a time and place that is convenient for them.

"The Sock Report clearly demonstrates that the fashion subset of the retail sector is lagging behind somewhat," he commented.

Apparently, socks are high on Canadian heartthrob Michael Buble's wish list this Christmas, which the singer revealed in a recent interview with the Chicago Sun-Times.

Need the Perfect Present? Shop for Christmas Socks at SockShop

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The Sock Report: Retailers lag when it comes to mobile shopping
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