News brought to you by SockShop. Go On…Treat Your Feet
A decent pair of socks can put a "spring in your step", according to the Daily Telegraph.
Its reporter Jefferson Hack has warned that many men pay no attention to their feet, often wearing one black
and one blue sock.
He urged the nation's men folk to seek footwear guidance and slip their feet into a pair of more luxurious socks
"I'm a recent convert to the cult of sockism," Mr Hack admitted, claiming that every time he flies he has to wear a brand new pair in case he has to take his shoes off at the security check.
The Daily Telegraph's reporters are not alone in recognising the importance of men's socks
to manly comfort.
Recently, Mansel Fletcher of the Times asserted that socks are as important to comfort as underwear - and are visible.
Many Europeans will only wear black socks
but a subtle pattern
is vital for "modern dandies", he noted.
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