Rihanna has become the face of a new advertising clothing campaign by Armani after securing a lucrative deal.
The singer will now promote Armani underwear
and jeans and will feature in a string of billboard, magazine and television advertising campaigns.
She has previously been involved in successful endorsements such as a 2008 Gucci campaign, as well as earlier CoverGirl and Nivea skin care promotions.
Other A-list celebrities who have previously been the face of Armani underwear and Jeans include David and Victoria Beckham, Rafael Nadal, Cristiano Ronaldo and most recently Megan Fox.
Armani has claimed that Rihanna will not be replacing Megan Fox, who will now go on to promote luxury beauty ads for the designer brand.
The campaign photographs were shot in New York recently and will be released worldwide in September, to mark the beginning of the autumn/winter fashion season. Shop Our Ladies Underwear >