Top lawyers have revealed that they won't be examining Olympic athletes undergarments for illicit logos.
Dennis Oswald, a senior member of the International Olympic Committee, claimed that while there were concerns about ambush marketing, searching for branding on underwear
would be impractical.
However, he did warn that athletes would face fines if they lifted shirts or dropped their shorts to reveal unauthorised ads.
"It won't be practical to make checks before the players take to the field. However, the soccer player who revealed his underwear in the European Championship was penalised afterwards. That will be the same in the Olympics," Mr Oswald explained.
This announcement follows the actions of Denmark striker Nicklas Bendtner during June's European Championships, where he exposed the top of his underpants to show the name of bookmaker Paddy Power after scoring a goal.
He was subsequently banned for one game and fined £80,000 by UEFA, however the bookies offered to cover this.
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