Parents are looking to prioritise the wardrobes of their children before investing in quality clothing and fashion for themselves, according to a new survey.
The questionnaire, carried out by Sheilas' Wheels, found that mums and dads across the land are looking to established brands such as Lacoste and Abercrombie & Fitch for their sons and daughters, though going to budget stores for themselves.
are great affordable options to customise the wardrobes of both parents and offspring alike, meaning hosiery
may not be affected by such trends.
Commenting on the situation, Jacky Brown of Sheilas' Wheels said: "Clearly today's parents are feeling under a lot of pressure to buy top-end clothing for their children.
"This has almost led to a two-tier family shopping experience with kids coming out on top when it comes to brand names and parents cutting back on their spending."
Earlier this year, the insurance provider found that many people are ruining their houses with beauty products, such as spilling nail varnish or burning things with hair straighteners.
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