Clothes Show London has announced that this year's exhibition proved to be a particularly successful event, despite the credit crunch's obvious effects.
Over 30,000 people headed to ExCeL London during May in order to mark the return of the world's largest fashion and beauty event to the UK.
Total sales did not seem constrained by the current economic downturn either, with over £3.3 million being spent during the three-day extravaganza, which featured everything from dresses and skirts to leggings
It was noted that such experiential shopping is key to the success of a number of businesses, showing what a branded event can do when compared to the usual tricks of the high street.
This year's show saw radio and TV presenter George Lamb winning the award for Best Dressed Man of the Year at Clothes Show London, with fellow BBC employee Fearne Cotton picking up the gong for the women.
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