Since its move to an exclusively online role back in 2006, SockShop.co.uk is hoping to attract consumers in their own environment through a new campaign.
The organisation is to join forces with the prestigious TAMBA to entertain its clientele through a viral game which aims to highlight the 26 hosiery
brands it is able to provide customers throughout the UK.
Cassie Ash, the marketing manager behind SockShop.co.uk, said the company is confident that such a game will "create an online buzz" about the site, attracting new customers to the wide range of great products on show and its top-quality customer service.
Ms Ash continued: "TAMBA is hugely experienced in the viral industry and presented us with creative gaming ideas that represented our products and will highlight SockShop.co.uk's role as a popular online retailer."
Over half of the Viral Chart is dominated by TAMBA projects, with the company specialising in Facebook widgets and applications as well as working with other high-profile organisations such as Lovefilm, Sony Blu-ray and E-ON.
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