Sock search for lost 'sole mate'

Published: 28th June 2010

Sock search for lost 'sole mate'
People in Canada just can't bear to part with certain items of clothing, a study of the citizens of Toronto suggests.

It seems they just will part company with lone socks that are missing their counterpart, according to research carried out by Toronto Hydro-Electric Limited in conjunction with Leger Marketing.

The survey found that almost one in five Torontonians hold on to the single sock forever in the hope of reuniting it with its "sole mate".

Another nine per cent will keep the dream alive for a year before accepting the inevitable and binning the sock.

Toronto Hydro has a solution for people suffering from sock woes in the form of its Sock Exchange.

The scheme allows customers to send in a picture and brief description of the lonely sock to an online database to see if a suitable match can be found.

Maybe people ought to take a leaf out of comedian Jerry Lewis's book - he wears a brand new pair of socks every day.

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Posted by Emily Smith

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