Nicklas Bendtner underwear flash sparks controversy

Published: 14th June 2012

Nicklas Bendtner underwear flash sparks controversy
The Euros are well under way, however they are already sparking plenty of controversy both off the pitch and on.

During Wednesday June 13th's match between Denmark and Portugal, further debate was caused after Danish striker Nicklas Bendtner gave spectators a little more than they bargained for.

The Arsenal player celebrated scoring in his side's 3-2 defeat by revealing his green underwear, which featured branding from Irish bookmaker Paddy Power.
Bendtner's actions were very much deliberate and part of an orchestrated marketing campaign.

After the match, Kevin Robertson from Paddy Power said: "I'm truly delighted for Nicklas, what a stunning performance tonight. I've no doubt that the luck of the Irish thanks to our lucky underpants helped him find the back of the net twice!"

Uefa are unlikely to react as positively, as the underwear exposure appears to be a clear violation of their strict rules on ambush marketing.

News brought to you by SockShop. Go On…Treat Your Feet

Never compromise on your underwear guys and stock up at SockShop with some new boxer shorts with ultimate fit, comfort and supportADNFCR-1412-ID-801384966-ADNFCR

Nicklas Bendtner underwear flash sparks controversy
Sock Shop Branded Socks, Tights and Legwear. Buy For All Your Legwear Needs Home >
We accept PayPal and Amazon Payments
Latest Socks & Tights News
Students get first taste of world of fashion
02nd June 2015

The great and good from the world of fashion have been gathering in London for a prestigious event ...

View More News

Got a question? Get instant answers:

  1. Standard UK Delivery £1.99

    Worldwide Delivery £2.99

  2. same day despatch before 5pm mon - fri

    UK Next Day Available for £5.99

  3. Free UK Order Helpline

    Available 8am - 5pm, Mon - Fri