Foot wear is known to go missing from time to time, and one organisation has dedicated itself to responding to the plight of misplaced socks.
The Lost and Orphaned Sock Society (LOSS), a division of GE Appliances, is inviting people to submit reports of missing socks, while a helpline has been established to provide support for those who have mislaid their footwear.
"This is going to address one of society’s oldest problems," said Jennifer Schoenegge, product manager of clothes care at GE Appliances.
"It delves into answering the question of why those socks go missing."
LOSS also encourages people to use its missing poster editing application and display it as their Facebook profile picture in the hope of tracking down errant hosiery
According to a recent survey by shopping site Kelkoo, men spend an average of one month of their lives searching for missing socks.
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