New Zealand group sell socks for earthquake campaign

Published: 28th May 2012

New Zealand group sell socks for earthquake campaign
An initiative in New Zealand has won an award for its fundraising efforts, helping Canterbury earthquake victims.

The Aftersocks team achieved the highest accolade at the Fundraising Institute of New Zealand's annual awards, the Bay of Plenty Times reports.

Rural Women manufactured socks in a New Zealand merino wool blend and were sold to help those affected by the devastating national disaster.

National president of the organisation, Liz Evans, told the newspaper that she was extremely pleased with the campaign's success, after almost 19,000 pairs were sold, far surpassing their 1,000 pair target.

The funky red and black striped socks incorporated a seismograph image of the 2010 quake, helping to raise awareness as well as money.

"Through social networking Aftersocks caught people's imaginations and sales rocketed," Ms Evans explained.

A total of $110,000 (£69,129) has so far been raised for the Christchurch Mayoral Fund.

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