Spanish clubs put the sock into soccer

Published: 20th May 2015

Spanish clubs put the sock into soccer

The one remaining frontier still to be conquered by football advertising has finally fallen - the players' socks.

Yes, Spanish football has gone the way of cycling and Grand Prix racing, with players now wearing company messages on their football socks .

It seems with La Liga boasting two of the world's most famous teams in Real Madrid and Barcelona, worldwide exposure is guaranteed.

So what are the socks showing off?

Well, console game Pro Evolution Soccer 2015's advert has been brandished on the footwear for the past few weeks. Gamemaker Konami's director Erik Bladinieres called the marketing opportunity "fantastic".

With the potential worldwide reach of over 800 million football fans, who can argue with him?

So, with the final frontier now fallen, where next for football advertising?

Some industry experts believes this only leaves the players themselves. Could this mean hairstyles shaped into company logos or footballers' legs tattooed? Watch this space ...

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