Let's face it, it'll not happen in women's clothing - only in the world of men's underwear
would you find a product which makes your bum look bigger than it actually is.
Yet InventorSpot has revealed the innovations put forward by Andrew Christian, who has decided that quite a few blokes aren't too happy with their unshapely derriere and aims to play to those weaknesses by creating body-contouring men's underwear
Commenting on the development, the innovation source explained: "The underwear
promises that if lifts and firms the butt to make it look a little bit rounder and firmer, adding an additional half to full inch to a flat butt."
Not that many men may buy it, of course, unless they're between the ages of 19 and 36; that is, of course, if you agree with a Debenham's survey which found that outside that age range, gentlemen don't buy their own men's underwear
, delegating the task to lady friends instead.
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