is only bought by blokes themselves for 17 years of their life, until they get sick of it and delegate it to others, it has been said.
The survey, conducted by Debenhams, discovered that gents relied on their mothers to buy men's underwear
throughout their younger years before becoming more independent later in life, deciding to invest in themselves between the ages of 19 and 36.
However, it's after this point when indifference sets in, following a lifetime of neglect as men seemingly go out of their way to rely on women once more to buy their kegs.
Rob Faucherand, Debenhams head of men's accessories, said: "This is the one issue that feminism has never addressed. It's not who wears the pants in each household - it's who has to buy them that counts."
In other men's underwear
news, Cristiano Ronaldo is now the face of Emporio Armani boxers, taking the mantle from fellow footballer David Beckham.
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