Sock pics exchanged for online gambling points

Published: 02nd November 2010

Sock pics exchanged for online gambling points
Gamblers are being urged to take a picture of a very unusual piece of clothing for a new competition being launched by 888 Ladies Bingo.

The online company is offering 1,000 loyalty points in exchange for pictures of people's socks, in a "crazy" new legwear promotion.

Some gamblers will find they are offered even more for their snaps of tights and toe-warmers, with a maximum of 8,888 loyalty points available for the best images - equivalent to £8.88 for free.

The website's blog notes: "Sounds wacky, but it's completely true, so if you are an 888 Ladies Bingo player getting those cameras out and getting sock snap happy might be a good idea."

Legwear has been big news recently, with Cheryl Cole's choice of tights for the performance of her new single Messy Little Raindrops on the X Factor last weekend prompting a rush of adoring fans to shops to find a matching pair of their own.

Such was the extent of demand for the singer's legwear that some stockists sold out.

 Be individual with our Personalised Socks

News brought to you by SockShop. Go On…Treat Your FeetADNFCR-1412-ID-800211593-ADNFCR

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