Over the Christmas period many women are choosing to ditch the diets and follow Bridget Jones' lead with a pair of control pants.
Some 41 per cent of UK women are to streamline their silhouette and enhance their curves using body-shaping underwear, according to a survey from Playtex.
Nearly half of ladies questioned revealed that they felt more confident in control underwear which flattens the stomach, while a third said the designs made them feel slimmer.
A quarter of women also admitted to wearing shapewear pieces at least twice a week, a figure which looks set to rise during the Christmas party season.
The demand for control underwear is in part due to how female figures have changed in the past 50 years, a spokesperson for the clothing company argued.
However, a separate study by Mintel recently revealed that young people remain unconvinced by slimming underwear, which can be twice the size of normal under garments.
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