Published: 14th November 2014
Smaller streets in the West End of London are mounting a challenge for festive trade against their bigger rivals.
Bond Street - one of the lesser thoroughfares leading the fight - hosted a party to celebrate its peacock illuminations, honouring the male dandies of the late 1700s who were frequently seen on the street.
Dancers re-enacted the Bond Street Roll, the distinctive strutting walk of Beau Brummel and his cohorts, during the festivities.
Carnaby Street in Soho, meanwhile, recently held a shopping party which included a DJ sets from The Fox Problem's Gemma Cairney, spotted looking nicely wrapped up for the season in a stylish red hat . Becky Tong and Leah Weller also played to the crowds at the event.
The smaller streets are hoping to tempt shoppers away from the main shopping centres in the affluent West End by holding their own parties over the festive period and putting up their own Christmas lights.
Bond Street's illuminations cost £1 million and use more than a quarter of a million LED lights.
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