Gisele Bundchen's underwear ad 'branded sexist'

Published: 05th October 2011

Gisele Bundchen's underwear ad 'branded sexist'
Gisele Bundchen has received criticism from Brazilian government officials after they claimed that her new advertising campaign was sexist.

The campaign from underwear company Hope shows the supermodel strip down to skimpy lingerie before revealing to her husband that she has crashed his car again.

Government officials from the women's secretariat in Brazil commented that: "The campaign promotes the misguided stereotype of a woman as a sexual object of her husband and ignores the major advances we have achieved in deconstructing sexist practices and thinking."

Hope has replied to the statement and explained the ad was not intended to be viewed as sexist and that the campaign simply attempts to make jokes about daily life.

Earlier this week Gisele Bundchen hit the catwalk as part of Givenchy's Paris Fashion Week.

The 31-year-old joined other style icons and celebrities such as Carine Roitfeld, Jennifer Hudson and Kanye West.

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Gisele Bundchen's underwear ad 'branded sexist'
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