A promotional campaign with a difference has been dropped on a major city in China as part of an initiative to promote men's health in the area.
China Daily reported recently that a new hospital in Changsha, the capital of the Hunan province, shocked many passers-by into a furious debate after it hung a load of men's underwear
out of its windows and on its walls as part of a promotional tactic.
One pair in particular wouldn't have even fit the largest gentleman in the world, with the pants stretching 4m long by 3m wide.
The Changsha Boda Hospital, which specialises in urological diseases, aims to highlight the need for gentlemen to raise awareness among poorer people in society as to the importance of addressing more intimate health issues.
According to a recent study in the K-State Collegian, the personal choice of underwear for men is coloured by myth and legend, most notably that held by many wearers of boxers who worry that tighter briefs may restrict sperm production - completely unfounded, of course.
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