Did back-to-school socks boost retail sales?

Published: 07th September 2010

Did back-to-school socks boost retail sales?
Consumer spending in the UK as a whole increased slightly in August, boosted mainly by the non-food, non-store sector that includes online, telephone and mail order sales, according to new figures.

While the overall sales last month rose by one per cent on a like-for-like basis compared to August 2009, it was the clothing sector that saw the real spending increase, the British Retail Consortium (BRC) and KPMG report.

Parents ordering cotton socks for their children going back to school may have been one factor that saw a rise in the non-food, non-store sector, which was 17.8 per cent higher than a year ago.

"Back-to-school wear and the onset of autumn helped clothing and shoes produce a small overall improvement in non-food sales," explained BRC director general Stephen Robertson.

The news comes as analyst firm IMRG reports that Europe is leading the way with online shopping, accounting for a third of global e-retail trade.

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