A cream tea with an Olympic legend!
Posted by Cassie
It is not every day that you have a cream tea with an Olympic legend, but this week saw SOCKSHOP enjoy a lovely afternoon tea with Sir Steve Redgrave. Why? This was at our launch of Sir Steve Redgrave’s brand new range of FiveG socks. The day started with a tour around the UK J Alex Swift factory in Loughborough where the new FiveG socks are made. |
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Factory owner, Neil Swift, shows us exactly how Sir Steve's new collection of socks are made in this UK factory. Run by third and fourth generation descendants, the J Alex Swift factory is one of only a handful still manufacturing socks in the UK.![]() |
The new FiveG men’s sock has been produced as part of an innovative collaboration between Sir Steve’s FiveGold range and the Aid by Trade Foundation’s Cotton made in Africa initiative. ![]() After the tour we all wandered down to the local Cricket club where Sir Steve talked proudly about the collection which continues the success of his FiveG menswear range. |
![]() After speeches made by Sir Steve Redgrave, sock factory owner Neil Swift, Alok Ruia from FiveG and Abi Rushton from Cotton Made in Africa we all grabbed a glass of British wine and enjoyed platefuls of cakes and sandwiches out in the afternoon sunshine. |
![]() The new range is now available online at SockShop, right here. |
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