Sloggi

Sloggi Underwear is the best selling branded brief in the world. In just 25 years, over 1 billion Sloggi knickers have been sold in more than 30 countries. The core-spun cotton Lycra® around every single thread ensures the underwear is durable, has excellent stretch for fit and beautiful cotton feel next to the skin.

Our range of Sloggi Knickers and underwear embodies simplicity and comfort. Comfort is at the forefront of every design, and Sloggi is uncompromising with this approach. Indulge yourself in super-soft underwear that will redefine your outlook. Sloggi Knickers are also uncompromising on discomfort. So much so that with Sloggi underwear, there is no more irritation and red marks, and VPL is a thing of the past.

Discover our hugely popular Sloggi Knickers and  Underwear collection today.