Raising anti-bullying awareness in support of Kidscape

As children across the UK return to school after the Easter Holidays, SOCKSHOP are thrilled to launch our April awareness campaign - Bully-Free Zone. 

Whilst so many children were itching to be back in the classroom, some children across the country will have been anxious about their return for fear of becoming the victim of bullying.

In 2019, 20% of young people were victims of bullying, echoing the figures from 2018. Of these young people. 62% were bullied by classmates and 37% were bullied by someone at their school who they didn’t even know (BBC). Whilst cyberbullying still poses a threat, studying from home allowed children to have more control over their contact with peers, limiting their exposure to bullying.

So with this in mind, we’re putting our best foot forward this April to raise awareness of anti-bullying resources and the different types of bullying that can occur. At SOCKSHOP, we are so passionate about this issue that we donate 10% of the RRP for our Elmer Patchwork Bamboo Socks to Kidscape in partnership with ELMER. They’re available in all sizes, so anyone can support their mission. 

These donations support the incredibly important anti-bullying work carried out by Kidscape who are based in London. Find out more about their work, the benefits of our Elmer bamboo socks, and anti-bullying resources below. So what are you waiting for? 

Even more reasons to buy our bamboo products

We’re pretty proud of our bamboo socks so if you’re looking for more reasons to buy our Elmer Patchwork bamboo socks, on top of charity donations, then you’ve come to the right place! 

Not only is our SOCKSHOP bamboo range of socks and underwear famous for its incredible softness, but it is 3-4 times more absorbent than cotton, with moisture wicking properties too. This means that it carries moisture away from your body, keeping you cool and dry for maximum comfort. 

And that’s not all! Bamboo’s natural thermoregulation means it helps to keep your feet warm on chilly days. Bamboo has many natural qualities that lends itself perfectly to socks. Bamboo is 2-3 degrees cooler in warm weather and also very warm in cold weather, because its fibre micro structure is filled with various micro-gaps and micro-holes. So what are you waiting for?

Grab your bamboo socks now to support Kidscape’s anti-bullying work whilst securing some high quality socks for your feet. They deserve it.

Recognising different types of bullying

Bullying takes many different forms, so it’s important that we learn to recognise the signs of bullying in our friends and children. Types of bullying include: 


This covers name calling, deliberately ignoring people or making fun of someone. 


This doesn’t just refer to violence. Whilst hitting, punching and kicking are all examples of physical bullying, repeatedly poking someone when it’s clear they’re not comfortable is also physical bullying. Destroying someone’s belongings also falls under this category.


With the growing popularity of social media, this type of bullying has become more prevalent in recent years. It refers to any use of technology to send hurtful or offensive messages or images to another person. This covers laptops, mobiles, Xbox, PlayStation, tablet etc.


This bullying can be harder to identify and may not seem like a big deal at the time, but covert bullying works to deliberately exclude and isolate others within communities. This can be in the form of lying, spreading rumours, or deliberate exclusion from social opportunities.


Conflict between children is natural, but a repetitive pattern of behaviour using any of the techniques above is classed as bullying. Some of the most common signs that a victim of bullying may exhibit include: 

• Dramatic/irrational mood swings

• Becoming withdrawn

• Missing/damaged property

• Frequent crying

• Sudden and irrational bursts of anger

• Avoiding school/increased claims of illness

• Unexplained physical marks - bruises, cuts etc. 

If you’re concerned about your child being the victim of bullying, ensure you sit down to chat with them and listen carefully. You may then need to contact their school or the police depending on the severity of the circumstances.

Learn More About Kidscape

Kidscape is a UK charity that is based in London. It was established in 1985 by Michele Elliott, a child psychologist. The charity aims to protect children against harm by equipping them with tools, strategies and mindsets that can help them stay safe.

Amongst their large range of services, Kidscape offer training, community programmes and activity schedules to help young people stay happy and healthy. They’re currently running a Back to School programme with free digital resources to help young people ease back into full time school.

Additional anti-bullying resources

If you’re looking for additional resources to tackle bullying, or you’re wondering how you can support charities that work to create safe environments for our young people, SOCKSHOP have compiled a list of our recommended resources: 

Bullying UK 

Preventing Bullying - GOV UK 

Anti-Bullying Alliance 






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